Monthly Archives: June 2014

Social Media Campaign Takes Aim At Red Bull Following Teen’s Death


The sudden death of Lanna Hamann, 16, an Arizona teen who went into cardiac arrest after reportedly drinking many energy drinks while on vacation in Mexico, has caused a stir—and an aggressive campaign—on Twitter. Its target? Red Bull.

Hamann was drinking Red Bull—her drink of choice—on the day she died, and her friends and family believe energy drinks and dehydration are responsible for her death. “Lanna loved Red Bull. She always had it in her hand,” says her friend Brandi Vidal, 15. Medical research has yet to confirm that energy drinks pose a risk beyond that of other caffeine-containing beverages.

After Hamman’s sudden death, her friends launched a social media campaign with the hashtag #GetLannaHome that served two purposes. Its initial goal was to support a GoFundMe campaign to help Hamman’s parents pay the $13,000 it will cost them to get their daughter’s body back from Mexico. Now, Hamman’s friends…

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